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The Great British Butcher

The Great British Butcher offers a range of British themed rubs and seasonings that make any meat dish that bit more delicious.

A photograph of each of the Great British Butcher product tins, situated in a traditional rustic setting on a wooden farmhouse table. The tins at the front are placed on top of a checked tea towel, and the ones at the back on a chunky wooden chopping board. There is an enamel mug and a couple of ceramic bowls containing rubs and crumbs. In the background is a vintage jug and an old school ceramic hen - used to store eggs.
Great British Butcher brand asset reading "Since 1976" on either side of a Union Jack flag - all in dark grey.

British heritage

The brief was to create a brand identity and packaging building on the company’s strong British heritage, whilst celebrating the spirit of the British butcher serving up honest, top notch meat with a smile.

A photo of a cream apron with the Great British Butcher logo on the front, laid on a check table cloth with a carving knife and fork with wooden handles to the right.
The Great British Butcher logo in an almost black shade of blue on a cream background. The logo is made up of the logotype as semi-circle arching over a chopping cleaver, life and fork, a herb and a chilli. Under the main logo there is type that reads ‘Since 1976’ on either side of a small Union Jack flag.
The Great British Butcher: horizontal logo
The Great British Butcher logo: The GBB

Naturally great

Inspired by the product, the packaging is simple, carefully considered and wholesome. A balance of tradition and modern was achieved with vintage style typography and playful illustrations that represent the carefully curated ingredients.

Photograph of the Roast Garlic and 3 Onion Crumb tin from the front with the lid on. The tin is rectangular shaped and has the Great British Butcher logo on the front and a pattern on the side made from repeating illustrations of the product ingredients. The tin is cream and the pattern and lid is dark green. The tin is situated in a traditional looking setting, with a dark blue ramekin containing the crumb at the front and a traditional ceramic salt and pepper pot in the background.
Photograph of the Crunchy Curry Crumb tin from an above angle. The tin is rectangular shaped with a pouring opening on one side and a shaker opening on the other. It has the Great British Butcher logo on the front and a pattern on the side made from repeating illustrations of the product ingredients. The tin is cream and the pattern is orange. The tin is situated in a traditional looking setting, with a ceramic colander on one side and a ceramic pot with a lid on the other. In the background is the orange tin lid.
Close up photograph of a pork belly with Bloody Mary Rub.
Photograph of the Bloody Mary Rub tin from the front with the lid on. The tin is rectangular shaped and has the Great British Butcher logo on the front and a pattern on the side made from repeating illustrations of the product ingredients. The tin is cream and the pattern and lid is dark green. The tin is situated in a traditional looking setting, with a ramekin containing the rub at the front and a traditional ceramic salt and pepper pot in the background.

Craft & Care

Time, effort and love was poured into perfecting the flavours in each creation and it was really important that the packaging represented this attention to detail and craft.

Photograph focussing in on a traditional ceramic pot containing British BBQ Rub, surrounded by jars and pots containing other Great British Butcher Rubs and Crumbs.
Photograph focussing on the Crunchy Curry Crumb orange tin lid. The lid is placed on a traditional looking checked tea towel, and is surrounded by the tin itself, a ceramic pot with a lid, a ramekin containing the crumb and a wooden glazing brush.
Photograph of point of sale cards for use in a butchers meat counter to label meats marinated with each each flavour. The photograph is taken from above in a farm-house setting, with the cards laid out on a tea towel surrounded by pots containing the rubs / crumbs, a traditional looking weighing scale and a chunky wood chopping board and knife.
Close up photograph of a pork belly with a Rub seasoning.

Brand illustrations

A series of brand illustrations were created for each flavour – representing the core ingredients used. These then formed traditional-looking patterns which were applied to the side of each tin.

Great British Butcher ingredients illustrations for their Lemon and Thyme Crumb. The illustration is of a whole lemon, a half lemon and a couple of thyme stems, in 2 colours; dark green and cream.
Great British Butcher ingredients illustrations for their Crunchy Curry Crumb. The illustration is of an 2 large coriander leaves, 3 coconuts and 2 chillis, in 2 colours; orange and cream.
Great British Butcher ingredients illustrations for their Apple, Sage and onion Rub. The illustration is of an apple, 3 onions and multiple sage leaves, in 2 colours; light green and cream.
Great British Butcher ingredients illustrations for their Bloody Mary Rub. The illustration is of a large celery stalk, a tomato, a lemon and a chilli, in 2 colours; red and cream.
Great British Butcher ingredients illustrations for their Roast Garlic and 3 Onion Crumb. The illustration is of a large whole garlic, some garlic cloves, 2 half onions and 1 whole onion, in 2 colours; dark green and cream.
The front of a branded recipe card, presenting a rib eye steak on a small wooden serving board, with watercress and onions - prepared with Bloody Mary Rub. The board is situated on top of a red and white striped folded apron, next to a traditional enamel cup filled with a Bloody Mary and topped with a celery stalk.
The front of a branded recipe card, presenting chicken inner fillets - prepared with Crunchy Curry Crumb served in a mini frying basket.
The front of a branded recipe card, presenting a wholesome pot of chicken quarters with lemons - prepared with Roast Garlic and 3 onion Crumb, next to a glass of white wine on a rustic wooden table.
The front of a branded recipe card, presenting a chunky beef burger on a rustic bun - prepared with British BBQ Rub on a wooden service board on a farmhouse-style table with a bottle of ale in the background.

The Great British Butcher is stocked at some of the finest UK retailers including Selfridges and Harrods, the brand and packaging has also been featured on a number of prestigious design sites from The Dieline (opens external website in a new tab) to Design Week (opens external website in a new tab).

Logos: Harrods, Selfridges, Marks and Spencers, Ocado, Booths, Millets, Whole Foods.