The People You're Not
Client: Cornerhouse
Crafted: Identity + Posters + Gallery Guide + Animation
This exhibition at Cornerhouse took a satirical trip through the private and public faces of fame. Our job was creating excitement and intrigue around the exhibition for regular visitors and new audiences. We did this by creating a sinister yet humorous identity, brought to life through an animation depicting the carousel of fame. Shown on cinema screens and online, this was a new approach to exhibition marketing for Cornerhouse. The exhibition was rolled out on posters, internal vinyl, gallery guide and invites.
Our job was creating excitement and intrigue around the exhibition to regular visitors and new audiences alike. We did this by creating a sinister yet humorous identity, brought to life through a twisted animation depicting the carousel journey of fame. Shown not only on their Cinema screens but as an online viral, a new approach to exhibition marketing for Cornerhouse.
What Clare said:
Design By Day have really captured the quirky, theatrical side of The People You’re Not. The identity and animation adds a whole extra dimension to the exhibition – they’re an artwork in themselves!
Clare Sydney
Head of Marketing & Communications, Cornerhouse
