NHS Launch New Identity Guidelines
The first week in January saw the launch of the new NHS Identity Guidelines.
The core of the identity remains steadfast, such as the iconic NHS logo, the use of Frutiger and Arial and the colour palette. The new online guidelines, however, are presented in a more modern, easy-to-use interface than their predecessor, with guidelines for modern applications including apps and social media usage as well as a tonne of helpful Identity examples!
The guidelines have also been rewritten, and as a regular NHS suppliers we love them for it! The format, layout, organisation and content is certainly a lot more easy to understand from an application perspective!
The guidelines are broken down into 2 sections:
1. Identity Guidelines
The Identity Guidelines are super easy to navigate, the layout and categorising of the various guideline categories make it a much less painstaking experience for NHS staff and design firms alike.
The Identity Guidelines include usage information for:
- Naming principles
- NHS logo
- Organisational logos
- Partnership branding
- Partnership logo
- Primary care logo
- Service branding
- Suppliers of branded items
- Tone of voice
- Visual styles, graphic devices and straplines
- Who can use the NHS Identity?
- Who cannot use the NHS Identity?
2. Identity Examples
The Guidelines include a wealth of examples for all aspects of usage and situations, broken down into 16 categories:
- Exhibitions and events
- Income generation
- Leaflets and posters
- NHS service logo
- Partnership – mixed
- Partnership – NHS
- Social media
- Uniforms and identification
- Visual style, graphic devices and straplines
Below are extracted examples from this this section, which can be found on the following pages:
Since the launch the NHS brand guidelines have moved home on the internet and can now be found here:
Make sure you’re kept in the loop with further updates by signing up to the NHS Identity Updates email at the bottom left of the footer on the NHS Identity Guidelines.