Arts Council England

The Challenge

The Arts Council England support, develop and invest in arts and culture across England.

In April 2016 they launched a fresh new website.


As part of the launch they asked Design By Day to create a short promotional video and set of social cards and GIFs to be used on their social media channels.

The Solution

The Arts Council wanted to highlight the websites new areas, features and improved usability while showcasing their fresh new look and feel.

Using elements from their new branding we created a transition device using the background colour to switch between different scenes in the animation.

Pages of the site are then shown from a users point of view on desktop, tablet and mobile constantly switching between the three devices.

Illustrations by Supermundane.

Project team

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I worked with the Design by Day team to create print and digital design collateral for a conference I was involved with this year. Angela responded to my request for creative ideas on Christmas Eve! The team were always prompt to respond, grasped ideas and concepts quickly, shared ideas and were patient with the many amends we had to make. I enjoyed working with them and wouldn’t hesitate to appoint them again!

Reeya Patel

Reeya Patel

Communication Officer

Arts Council England