barnardos childhoods in a digital world

Childhoods in a Digital World

The rapid growth of technology is creating a world of opportunity and new experiences for children and young people. With great change also comes great challenge and children’s charity Barnardo’s is at the forefront of ensuring children remain safe in this ever changing environment.

To coincide with the release of their Childhoods in a Digital World white paperBarnardo’s asked us to create an animation that would be aired at both the Labour and Conservative 2017 party conferences. The animation called on government and politicians to catch up with technology and shape plans to protect children and young people going forward.

Have you stopped to think how quick technology is moving?

The animation starts by asking the question to viewers – how often do we stop to think how fast technology and our behaviours are changing? The animation then launches into a technological journey through time, uncovering the gathering pace of innovation.

A Digital Lifetime

The lead character, a young teenage boy, takes viewers on 74-year long digital journey across the decades – from the days of ‘Pong’ to the release of the Playstation. The message is clear: the time is now to catch up as much as we can and educate children and young people on the benefits and dangers that technology brings.