citizens advice salford

Citizens Advice Salford

Citizens Advice have been helping citizens of the UK since 1939. Back then they were known as The Citizens Advice Bureau, and only recent changed its name to Citizens Advice in 2015.

Although there is umbrella website for the UK each local Citizens Advice runs their own website for the local community and provides their own support and advice and locally relevant content online.

Clear objectives & calls to action

There a 3 main ways that Salford Citizens Advice help people; via email, over the phone and face-to-face. It was important that we ensured these actions were front and centre and therefore implemented them as 3 calls to action on the hero area of the Home Page.

citizens advice salford

Dual navigation

The previous website had suffered from an over-populated navigation, and due to the number of menu items required for the new site we implemented a dual navigation system to separate the key desired actions from the more content-focused items.

Branded imagery

To overcome the lack of available imagery, we used illustrations in the Citizens Advice brand colour palette to communicate a sense of community & help.