Molson Coors – Premium Portfolio
John Molson founded Canada’s oldest beer brewery on the banks of the St. Lawrence River in Montreal. Today Molson Coors have a presence in communities all over the world. In 2015 Molson Coors began a strategic push to tap into the tastes of city centre consumers in the UK, a demographic they had not previously targeted.
Design By Day was brought on board to help the sales team continue their success in the city by creating a premium sales identity to showcase Molson Coors’ new brands including: Pravha, Rekorderlig, Sharp’s & Franciscan Well.
We created a premium identity that encapsulated quality and designed to appeal to city centre bar owners hungry for the best brands to satisfy customers with an ever growing passion for great taste, premium drinks and craft beers.
A range of accompanying branded sales tools were created including a premium beer carrier, business cards and an interactive iPad-based sales catalogue to arm the Molson Coors sales representatives with a tool kit to be proud of and one worthy of the new premium range.