Theatre. Made in Bolton.

It’s over 50 years since Octagon Theatre first opened its doors. In that time they have remained a proud home for the people of Bolton and a symbol of the culture and ambition of the town. Following a successful pitch, we were tasked to work on their branding and become a part of their journey into the next 50 years, as they geared up to reopen a reimagined theatre in the heart of Bolton.

Down to earth yet extraordinary.

The existing brand didn’t feel like a true reflection of the audience or the ambition of the refurbished theatre. A new identity was needed that was just as engaging, entertaining and as down to earth as the Octagon itself. The logo itself is derived from the shape of a theatre ticket, using a simplified shape, tilted at exactly 8 degrees. The messaging is bold, simple, straight to the point.

seriously entertaining theatre

Everyone's story matters.

To extend the brand language we implemented a series of shapes that evoke a sense of movement and represent the diversity of the shows and audiences – as well as the flexibility of the Octagon Theatre configurations.

Reach, retain & re-engage audiences

The flexibility of the brand is demonstrated when applied to marketing materials & channels. A brand toolkit has been created to ensure consistency and to retain brand integrity & recognisability in the future.

Flexible Framework

The show poster framework was designed to allow for flexibility and creativity when married with the artwork whilst remaining on-brand and recognisable as an Octagon production. One of the key features of the framework is the focus on show-specific creative typography.

A single brand colour is used for either the background or the info block. Each poster is finished off with a proud stamp of quality, ‘Made in Bolton’ to connect with audiences and the roots of the Octagon Theatre.