Building upon the brand values, we created the charity’s visual identity.
The already strong, relevant colour palette was modified to swap out brown for teal as a better solution for readable type. The logo execution was refined. The use of brand type if soft but clear, approachable but professional.
The stem from the logo continues to create a path to represent the pharmacist journey and is used as a graphic device; symbolic of a caring embrace when used with people-based photography. Messaging was built around the archetype of Empowering Caregiver, using data from strategic market research commissioned by the charity.
We’ve created a spiritual successor to the previous brand; keeping things familiar but fresh.