great british butcher

The Great British Butcher

The Great British Butcher is a new range of British-inspired rubs and seasonings prepared by MRC Flava, a third generation family owned company that started out in the butcher trade back in 1976.

With the rising popularity of farm shops and gourmet butchers, the brief was to come up with a brand identity and packaging that built on the company’s genuine British heritage; whilst celebrating the tradition of the British butcher and communicating good, honest, high-quality food.

Entire flavour range of GBB tins
GBB Type & colour guidelines

Quality flavours for quality meat. Naturally.

Like the product, the packaging is simple, robust and wholesome, balancing both traditional and modern elements. The product’s British heritage is communicated subtly through the logo, and the vintage-style typography gives a clear nod to the past. Playful illustrations on the side of each tin highlight the importance of the carefully selected, quality ingredients.

GBB stockist logos

Crafted, not manufactured.

A lot of time, effort and love was put into making the perfect flavours and we wanted this to come across through the packaging. The mini tin versions are available to purchase in Selfridges and Harrods.

The project has been featured on The Dieline, Computer Arts blog, Lovely Package, Design Week, Form Fifty Five, Creative Review, Packaging of the World and Creative Boom.