The Great British Butcher


The Challenge

The Great British Butcher is a new range of British-inspired rubs and seasonings prepared by MRC Flava, a third generation family owned company that started out in the butcher trade back in 1976.

With the rising popularity of farm shops and gourmet butchers, the brief was to come up with a brand identity and packaging that built on the company’s genuine British heritage; whilst celebrating the tradition of the British butcher and communicating good, honest, high-quality food.

The Great British Butcher product packaging
The Great British Butcher product packaging
The Great British Butcher product packaging
The Great British Butcher POS
The Great British Butcher product packaging
The Great British Butcher apron
The Great British Butcher product packaging

The Solution

Like the product, the packaging is simple, robust and wholesome, balancing both traditional and modern elements. The product’s British heritage is communicated subtly through the logo, and the vintage-style typography gives a clear nod to the past. Playful illustrations on the side of each tin highlight the importance of the carefully selected, quality ingredients.

A lot of time, effort and love was put into making the perfect flavours and we wanted this to come across through the packaging. The mini tin versions are available to purchase in Selfridges and Harrods.

www.greatbritishbutcher.com

The project has been featured on The Dieline, Computer Arts blog, Lovely Package, Design Week, Form Fifty Five, Creative Review, Packaging of the World and Creative Boom.

The Great British Butcher recipe card
The Great British Butcher recipe card
The Great British Butcher recipe card
The Great British Butcher recipe card
GBB Stockist Logos

Project team

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