Every Business Has a Bill
Established in 2000, Watt has been saving money for UK businesses on their energy bills for over 16 years. We have worked closely with Watt over the past two years across their bespoke in-house CRM system, branding and comparison website.
Our next challenge came to us in the form of a campaign to raise brand awareness.
The concept for the campaign was born out of the idea that ‘every business has a bill’, which soon became the strapline for this campaign. We wanted to communicate Watt’s ability to save money for various types of UK businesses on their energy bills.
We created the simple and versatile character ‘Bill’, whom we were able to place in different scenarios and uniforms to represent the vast array of UK businesses Watt work with. The creation of Bill led us to creating Watt’s winter campaign which you can see here.