#Winterishere Campaign 2016


The Challenge

Winter is a key time for businesses with regards to energy; lighting and heating needs increase and so can bills. Watt are committed to finding businesses the best possible deal and are on hand to help during the winter months.

Our challenge was to create a campaign to raise brand awareness and spread the message that you can save money and lower costs on your energy bills this winter – either through handy energy saving tips or by switching provider and getting a better deal.

watt winter is here

The Solution

Using the versatile ‘Bill’ characters recently created for the Watt brand, we introduced Winter Bill. Accompanied by the other utility Bills and the slogan #WinterIsHere, Winter Bill helps and guides businesses to get the best deal and save money on their energy bills.

We created a number of new characters including Winter Bill, Santa Bill, reindeer and snowmen. A parallax animated homepage that changes colour depending on the time of day (daytime to evening), in addition to a number of printed campaign materials; from t shirts to ice scrapers.

watt winter bill
watt santa bill
watt winter bill t-shirt
watt merchandise ice scraper
watt winter is here website

Project team

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