Team DBD’s Top Fonts

— 5 minutes, 20 seconds read —

Typography plays a big part in what we do here at Design By Day and we often find ourselves discussing the finer details of different fonts. We’ve all got our own opinions when it comes to fonts, so I thought it would be a good idea to ask the team what their two favourite fonts of the moment are. The results are below for you to have a look at – enjoy!

Rob Lomas – Designer & Animator

Gotham Rounded


Over the past 10 years Gotham has become one of the most popular type choices for any designer and it’s easy to see why. This large family consisting of many different weights and widths can easily rise to any design challenge and look great doing it.

The letterforms feel strong, well balanced and neutral, yet they still have the right amount of personality to feel honest and friendly.

I’ve used Gotham on many different projects, but most recently I used Gotham Rounded on some cracker packaging and it worked a treat!



This is a typeface that I’ve had my eye on for a few years now, but I’ve never actually bought it or used it.

I first saw it on the website of the San Francisco based studio Manual. They had used what looked like a customised version of the font for a Chinese restaurant identity.

The main thing that drew my attention to it was the distinctive two-storey lower case g. Hopefully there’s a project on the horizon that will give me the chance to use it!


Maria Adamo – Graphic & Digital Designer



It feels easy-going but not too informal. First saw it at Design Manchester ’13 when the creators, Colophon Foundry, presented it in their talk and I’ve loved it since then! I used it in a personal project for Ben Kither’s ‘Everything Must Go’ exhibition.

Aldine 721 BT


I’m really picky with serif fonts, they can come across boring and dated, but this one doesn’t feel like its crawled out of 1832. I especially like the bold weight of this typeface, it feels confident and strong.


Parham Majdabadi – iOS & Web Developer

Apple San Francisco

I really like this typeface since it conveys confidence and freshness to me and it looks classy too. This is a new system font for OS X, iOS, watchOS and tvOS.

Gotham Rounded

I think it is most elegant typeface I have ever seen, feel warm and makes me want to read the piece of text.


Sami France – Project Manager

The Carpenter

the carpenter

I am partial to a script typeface, especially one with a great set of Alternates and Swash’s. Sometimes, when using these you have to tweak the letterforms and choice of Alternates to look ‘right’, however Carpenter is so well crafted that minimal tweaking is required. The letterforms flow together really well, which creates a piece of type that looks considered and bespoke. I have used this typeface for the logo of my wedding stationery business.

VAG Rounded

vag rounded

In my opinion VAG is the friendliest font around! I feel like it hugs my eyes. It was created as a new corporate typeface for Volkswagen back in the 70’s. I find it a firm favourite when producing initial logo ideas for public sector work, whilst the thin weight in caps with tracking feels clean and contemporary.


Jonathan Buschenfeld – Designer & Front End Developer



Not only is Baskerville a beautiful typeface, the story behind it’s creation is one of ingenuity and endeavour. Dissatisfied with the results existing printing presses produced using his typeface, John Baskerville redesigned the press itself; citing that they did not capture the nuances and subtleties of his type. He replaced the wooden plates with brass ones, created finely pressed, smooth paper and even developed his own higher quality of ink – all in the name of doing his exquisite type work the justice it deserved.

I’m a big fan of Baskerville not only because it’s easy on the eye and elegant (with some smashing italics thrown in for good measure). But because of the story behind it’s inception; how poor results didn’t lead John Baskerville to change the design of his type, but instead completely reinvent the way it was displayed. Now that’s imPRESSive stuff. Sorry.



Adrian Frutiger considers Avenir his finest work, and I’d be inclined to agree. A catch-all font, suitable for all manner of uses and applications. Crisp, clean and clear; its a lovely humanist typeface thats one of my ‘go to’ fonts.


Stuart Grierson – PHP & WordPress Developer

When I was asked to pick my two favourite fonts and give reasons why I liked them I started to panic a bit. As a developer with literally no eye for typography it’s a daunting task. I don’t even know the difference between sans-serif and serif fonts.

Anyway I got to thinking and decided I liked font’s that were easy to implement on a website, none of that @font-face stuff.

So eventually I settled on two Google web fonts…

Open Sans

Open Sans

I think this is quite a clean, simple font and it’s easy to read also designers must quite like it as I tend to see it used a lot for body copy on websites I build.

Press Start 2P

Press Start 2P

Reminds me of all the hours I spent playing video games and seeing that dreaded GAME OVER screen when I was a kid. I can’t see myself getting to use it on a modern website build any time soon though.

Angela Roche – Creative Director



A firm favourite with DBD team and popular with designer on the whole – Aperçu very ‘now’ font that works really well both on screen and in print. It’s very clean, but far from being too straight it has many nice quirks that make it stand out from other Grotesque fonts; I’m particularly font of the slightly over-sized ‘tittle’, or dot over the ;lowercase ‘i’.

ITC Caslon No. 224


We have had the pleasure of working with Arts Council England for the past couple of years, and have recently been working on an animation to promote their fantastic new website. The new website, being part of a larger re-brand features ITC Caslon No. 224 as their primary serif font for headings and pull quotes.

I must be honest I hadn’t really taken all that much notice of Caslon before, but this particular variation has certainly caught my attention. Check out the craftsmanship on the lowercase ‘j’ and ‘k’. Superb!


Robert Lomas